Bradenton Mazda announces the unveiling of the all new Mazda Shinari concept car recently unveiled in Milan, Italy.

The new face of Mazda was unveiled in Milan, the international epicenter of design and fashion. Instead of being introduced in the auto shows, like other brands have always done, Mazda took their latest styling endeavor to a whole other level.

“Shinari” roughly translates to “resistance to being bent” which serves as the basis for Mazda’s new design language. This idea will serve as the basis for Mazda’s new design language which will continue to influence the styling cues of future Mazda models.

Ikuo Maeda, Mazda’s global head of design and chief designer of the RX-8 and Mazda2 has been working with Mazda for almost 30 years. Mazda design runs in his blood, his father, Matasburo Maeda, headed the first RX-7 design in the 1970s. Maeda’s new design theme, KODO, is replacing the wavy and flowing lines of the previous Nagare style with KODO. KODO style elements are more organic and take cues from the natural world, with end result having a solidified and powerful style. Maeda describes KODO as bringing form to life, focusing on speed, tension, and allure.

“There are few products of industrial design that can be compared to living entities which convey energetic motion and which invite affection,” Maeda says. “It is this intrinsically emotional appeal of the car that I wish to express when creating Mazda cars.”

The Shinari concept was developed in all three Mazda design centers, Japan, Germany, and the United States. The final design is complicated, with more intersecting lines and a moving and changing surface area that is effected by light. The front of the Shinari car also features the “signature wing,” a new styling cue representing the new design era.

Shinari encompasses every inch of the exterior and interior. The headlights even have a natural look, effectively mimicking the iris of an animal’s eye. Rear view cameras replace standard rear view mirrors and trick door handles open at the touch of a button. Inside, the Shinari element is expressed through aluminum trim, leather surfaces, gauges that model popular watches, a glass roof, and a driver focused cockpit seat while the style of the passenger seat is dedicated to comfort.

The new Shinari style will be showcased in future Mazda models. Your Florida Mazda dealer is looking forward to the new Mazda models with the Shinari and KODO style. Check your Bradenton Mazda dealer for upcoming Shinari model releases.

Florida Mazda dealer, Cox Mazda, invites customers to test drive the new 2011 Mazda3 Sport.

The winner of the 2010 10 Best Award Winner, 2010 Residual Value Award Winner, and #7 in Affordable Small Cars by US News, the 2011 Mazda3 is sure to impress.

Based on the redesigned 2010 Mazda3 model, the 2011 Mazda3 adds higher quality features, more available exterior colors, and an enriched list of standard equipment, while maintaining the 2010 model’s popular features and style.

The 2011 Mazda3 is available in three models (Sport, Touring, and Grand Touring) and two trims (I and S). A newly refined engine, the 2011 Mazda3 has sophisticated suspension that creates a fun and aggressive driving experience. Ranking at the top of its class with drivers, the 2011 Mazda3 is a fun and efficient car to drive. An available 2.5 liter 4 cylinder engine that generates 167 horsepower with up to 29 mpg, the 2011 Mazda3 has it all.

Standard equipment now included in the 2011 Mazda3 include stability control and power door locks, previously unavailable on the entry level trims. The 2011 Mazda3 is also equipped with automatic transmission. The Technology Package includes rain-sensing wipers, LED taillights, automatic adaptive bi-xenon headlights. The Carryover Technology Package adds 242-watt Bose sound system, navigation system, alarm, and proximity based keyless entry and ignition.

With a freshened interior, the 2011 Mazda3 surpasses the 2010 model with upgraded features and high cost materials. Top notch amenities make it one of the nicest cars to drive in its class.

Florida Mazda dealer, Cox Mazda, is currently featuring the 2011 Mazda3 Sport model, available in hatchback and sedan models. The 2011 Mazda3 Sport features 17 inch alloy wheels, six airbags, anti-lock breaks, steering-wheel mounted radio control, a CD player with an auxiliary input, a leather wrapped steering wheel, and a height-adjustable driver’s seat. Other options include a moonroof and an in-dash 6 CD changer.

An award winning, affordable, stylish, and all around fun sporty car to drive, the 2011 Mazda3 is the perfect car. Test drive the new 2011 Mazda3 at Cox Mazda, your Florida Mazda dealer.